FRED IN THE MEDIA
 11.39.09.png)
When I invite my clients to re-evaluate options in response to a challenging situation, I frequently use the Victim-Player Framework. Fred Kofman, author of Conscious Business: How to Build Value through Values, has written about and taught this framework extensively.
“The sheep is a herd animal that follows external forces. The tiger is the person who decides for himself.” The phrase narrates that you can choose how to tell the story being affected by forces that are out of your control or as the one who chooses what to do with what he faces, the tiger.
 17.09.20.png)
Tamir Avihud is the Co-founder and COO at Link2USA, a search firm providing a solution for international startups and companies seeking to expand their presence abroad. He has joined CTech to share a review of “Conscious Business” by Fred Kofman.
 17.36.17.png)
After analyzing the national and international economic panorama, experts offered strategies to contribute to the development of Sonora.
 17.42.11.png)
Fred Kofman , former president of Development and Leadership at Google , was the speaker who opened the conferences of the fifteenth Coparmex Business Forum , which was held in the Victoria room of the Los Lagos Country Club , this Wednesday, October 26. The theme of his conference was "The Conscious Company; Building value through values" and had three questions for businessmen as its main axis: What is your job? What is your team? And what is your goal?