Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member. Conscious Business presents breakthrough techniques to help you achieve:
• Unconditional responsibility—how to become the main character of your life.
• Unflinching integrity—how to succeed beyond success
• Authentic communication—how to speak your truth, and elicit others' truths.
• Impeccable commitments—how to coordinate actions with accountability.
• Right leadership—how being, rather than doing, is the ultimate source of excellence.
“Consciousness has a real and deep business impact. Learning how to work in full congruence with our values has inspired every person in my team to be a better professional - and a better human being.”
"Fred Kofman is a genius with a heart as big as his brain. In this remarkable book, he takes us on a thrilling tour through what business would be like if it had both a heart and a mind - a conscience and consciousness. The result is a practice of business that transforms you and your world."
"A fundamental book for our times."
"Fred has been an inspiration, helping connect responsibility and integrity to create the freedom leaders need to succeed."
“Fred has been a true partner in our efforts to build a conscious organization, helping us move from aspiration to implementation. His advice is never easy, but always worthwhile.”
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